Communication tools can foster greener behaviour

Communication has a key role in supporting the implementation of environmental legislation, spurring public participation and can help foster environment-friendly behaviours to build a sustainable future. The European Environment Agency (EEA) study “Communication, environment and behaviour”explores how communication can support legal and economic policy tools.

The study, which draws on communication experiences and best practices used by the network of communicators in environmental protection agencies across Europe, was carried out with the contribute of ISPRA (Italian NRCs for Communication). It explores the role of communication in environmental policy, identifies emerging tools and approaches to communicate policy messages, and looks at recent research in behavioural science to assess how it can assist in communicating environmental policies. The study also includes a set of recommendations on how public policy communication can be improved for more effective results on the ground.