"The real Aliens" campaign of ISPRA selected for the Aretè award

Invasive alien species - animals and plants - are dangerous for our environment and our economy. With the campaign "The real aliens", ISPRA and the Ministry of the Environment aim to inform citizens about the concept of "invasive alien species" and the damage they can provoke to human health, territory and economy.

The campaign was selected for the Aretè award, reserved for companies, public bodies, institutions, non-profit associations that have dealt with the communication or production of their products and services. The award ceremony will take place on October 2nd at the Bocconi University in Milan.

The ISPRA information campaign has been "on air" from September to November 2018, and was able to tell the reality of the over 3,000 alien species present in Italy, and through the iverialieni.it has investigated the issue of invasive alien species.