Let's Circulate
Circular economy and food waste are the topics of the ISPRA-Ministry of Business and Made in Italy communication campaign "Let's Circulate", launched in 2021 with funding from the Ministry for Economic Development (MISE, today MIMIT), created by ISPRA to create virtuous synergies between all the actors involved in raising awareness on these issues: citizens and businesses, schools and associations. The themes of the campaign are perfectly in line with the objectives of the PNRR (Mission 2) and the Action Plan for the Circular Economy launched by the EU, of which today the Ministry of the Environment and Energy Security (MASE) is the owner .
The project also created the portal www.facciamocircolare.com where over 150 communication and engagement initiatives dedicated to the circular economy and food waste are collected, as well as dozens of interviews with entrepreneurs involved in these issues. Over 1 and a half million views of the portal; 15 webinars organized in
collaboration with project partners in the last two years; 50 thousand brochures distributed at national trade fairs, 12 presentations at institutional events. These are some of the numbers from the campaign, which has already seen the involvement of 3500 students, with the aim of reaching almost 10,000 thanks to the next initiatives. The work to raise awareness towards schools and families is fundamental thanks to the "Ideas in circulation" initiative promoted by the Moige-Italian Parents Movement.