Greenwashing and social washing, an obstacle to the just ecological transition

The term "sustainability", in Italy as in the world, is by now inflated, widespread among politics, the media, schools, the advertising world. The risk is that this word could lose its effectiveness and be used improperly. And not only in the case of communication strategies with misleading messages from an environmental point of view (greenwashing), but also when these operations concern the social plan (social washing). ASviS has actively contributed to the dissemination of the values ​​of the 2030 Agenda in society: now the time has come to safeguard them, identifying false cases and promoting the more valid ones. To do this, it is necessary to equip oneself with analysis tools, strengthen the multi-stakeholder approach and produce concrete actions, such as a pact between consumers and producers against greenwashing.